бизнес по продаже шаурмы риски и выгоды

Бизнес по продаже Шаурмы риски и выгоды: организация дела

Бизнес по продажи Шурмы

Продавать Шурму очень выгодное дело, правда, конкуренция очень большая. Окупаемость бизнеса за короткий срок. Шурма всегда популярна, ее можно есть на ходу, в метро, на скамейке. Это самое любимое блюдо студентов, офисных работников, уличных рабочих и грузчиков. Спрос на нее никогда не падает, а только растет.

Шурма известное турецкое блюдо. Его готовят из кусков жареного мяса, овощей и соуса завернутого в свежую лепешку. В нашем варианте это кусочки различного мяса с сыром, овощами, майонезом, салатом и всяких добавок. Вместо лепешки используют тонкий лист лаваша. Готовится быстро две-три минуты, также есть вариант без мяса.

Вести бизнес можно двумя способами: с помощью передвижного фургона или обычного ларька. Лучший вариант это передвижной вагончик, во время праздников и народных гуляний его легко переместить в нужное место. Стоит он 150 00 рублей, но место его стоянки необходимо согласовать с администрацией города, а это нелегко. Бывает проще купить стационарный ларек в разрешенном месте или взять его аренду.

Основные любители блюда молодежь и студенты, поэтому лучший вариант расположить ларек возле учебных заведений, рынка, вокзала или парка отдыха. Чем больше проходного трафика, тем больше посетителей. Придется оформить точку привлекательной вывеской и сделать окно так, чтобы клиенты видели процесс приготовления, это их больше завлекает. На случай нападения хулиганов, необходимо застраховать помещение вместе с оборудованием.

Организация бизнеса

Основное правило расположения точки рядом с офисными и учебными центрами. В основном клиенты покупают на обеде, это стоит учитывать. Очень важна ценовая политика, привычная стоимость полного обеда с напитком 300 рублей. Приготовление еды будет на глазах клиентов. Перед запуском предприятия необходимо найти место, выбрать работников, найти поставщика, рассчитать цены на блюда. Только потом заняться приобретением оборудования для кухни.

Оборудование: гриль, овощерезка, фритюрница, холодильник, миксер, микроволновая печь. Самое дешевое оборудование китайское, российское дороже, но дешевле европейского. Производительно почти у всех одинаковая, нужно выбрать фирму производитель. Гриль должен легко очищаться от жира и быть удобным для использования.

Сумма всех расходов, включая документов на оформление, составит 200-400 000 рублей. Месячный расход на производство от 100 000 рублей. В хорошем людном месте можно в день продать 100 порций. Месячный доход, только продавая Шурму, по цене 150 рублей будет 450 000 рублей. А плюс продажа напитков, картошки фри, сладкое, чистая выручка составит 100 000 рублей. Окупаемость бизнеса максимум полгода.

Реклама бизнеса в принципе не нужна, так как точки всегда располагают в общественном месте. Только баннер расположенный рядом с ларьком с изображением вкусной еды и привлекательными ценами. Недостатки это конкуренты, неправильное место, повышение цен на сырье, плохо квалифицированный персонал. Для полноценной работы нужно не более двух работников. Отчет может проводить хозяин или нанятый бухгалтер раз в месяц.

Шурма продукт не сезонный ее продают круглый год. Пик продаж приходится на осень и зиму. Летом в сезон отпусков ощущается меньший спрос. Поэтому время открытия бизнеса лучше всего осенью. Продавать Шурму достаточно выгодно, большие вложения не требуются. Со временем можно создать сеть ларьков, включая точки на колесах. А в перспективе открыть франшизу в другом городе. Развитию бизнеса поможет разработка оригинальных рецептур и качества обслуживания. Такие действия в короткий срок окупят затраты, и стабильно приносят прибыль.

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